Tourism Kamloops


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Case Details:

Case Code : MKTG242
Case Length : 14 Pages
Period : 2008-2009
Pub Date : 2010
Teaching Note :Not Available
Organization : -
Industry : Tourism Industry
Countries : Canada

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

Background Note

The City of Kamloops, incorporated in 1893, is located in the Thompson Okanagan region in south central British Columbia in the Okanagan valley at the junction of the north and south Thompson Rivers. The name Kamloops is derived from the Secwepemctsin word "Tk'emlúps", meaning "where the rivers meet"...

Promoting Kamloops as Canada's Tournament Capital

Sport tourism was one of the fastest growing segments of the tourism sector in Kamloops. Since the 1980s, the city of Kamloops had actively developed and promoted sports facilities for tournaments...

The Kamloops Winter Adventure Getaway Contest

In November 2008, Tourism Kamloops started a yearly seasonal contest called "Kamloops Winter Adventure Getaway Contest", which encouraged viewers to log on to the Tourism Kamloops website to enter the contest to win a prize package. The promotion consisted of a 30-second message that was aired during the two weeks of chat show on Morning News...

Excerpts Contd...>>

 

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